Epperly Travel

A website that appeals to the ideal client's greatest wants? Selling just got a lot easier.
Client Industry

Travel & Hospitality

Project Type

Brand Strategy
Website Design

Project Partners

Web Development:
Wicky Design

Content Strategy/Copywriting:
Weft & Warp Branding

Lindsey of Epperly Travel approached me during a pivotal point in her business: she was experiencing immense growth, but wanted to better target that growth toward her ideal client. Her current website had limited capabilities and she was having trouble adding the functions and content that she needed in order to make it adapt to the needs of her growing business.

travel agency branding

Lindsey worked with Brand Strategist Bethany Tran of Weft & Warp Branding to better define her target market. Armed with this information, I helped Lindsey understand the visual tools we could use to create a brand that spoke to this audience. I then helped Lindsey organize the content for her site in a way that made it easy for visitors to find the specific things they were looking for.

The following images show the flow of the website design process, from beginning with a grayscale wireframe outline of the site (far left), to preliminary design ideas with the style tile (middle image), to the final full website mockup (right).

Website Design Process

travel agency branding
travel agency branding
travel agency branding

Now Lindsey has a more functional website design that suits her new target market: younger families and Millennials who love to travel but are short on time.

It's time to stand out for the right reasons.

Contact me to get started.