Safe & Happy Family
A pioneer brand paves the way with a design-aware alternative.
Holly Gardner, a mother of a child with life-threatening food allergies, was tired of the lack of available products catering to families experiencing these types of difficulties, so she started Safe & Happy Family. The lifestyle brand would cater to families, providing them with everything from medical lunchbox tags to kid-friendly eating utensils and inspired home goods.
Holly knew that she wanted to emphasize products with a strong, modern design aesthetic far removed from the typical clinical look of most products. Holly enlisted my help in creating a standout brand with an emphasis on fun.
Holly received national press coverage with the company and its products, including Women's World Magazine and LaraCasey.com.