A disjointed brand comes together once and for all.
The head of marketing at SpendHQ approached me after inheriting what she described as a confused brand. A piecemeal approach to design over time had left the visuals pulling in different directions, making moving forward confidently a challenge. With a new marketing direction taking shape SpendHQ needed to pull everything under one umbrella that could support their core message.
I worked with the marketing department of SpendHQ to create new brand identity guidelines based on the new marketing direction. We created not only guidelines, but illustrations, print collateral, and eventually website design to support them.
—Corrina Owens, Senior Marketing Associate, SpendHQ