Stirling Capital Advisors
A deep dive into target market makes way for a new design direction.
Mike of Stirling Capital Advisors approached me with an outdated brand that needed new life. In order to get him going on the right foot, I interviewed several of Mike's best customers. Through these conversations I was able to show Mike how people felt about working with his firm, and what made the Stirling experience unique and special.
Initial Logo Concepts
Based on the data from the interviews, I knew the primary attribute we needed to communicate was trustworthiness. Using cool colors and a more traditional-looking typeface helped create a visual sense of safety around the brand.