Stirling Capital Advisors

A deep dive into target market makes way for a new design direction.

Client Industry

Financial Services

Project Type

Brand Strategy
Brand Design

Mike of Stirling Capital Advisors approached me with an outdated brand that needed new life. In order to get him going on the right foot, I interviewed several of Mike's best customers. Through these conversations I was able to show Mike how people felt about working with his firm, and what made the Stirling experience unique and special.

Financial Services Logo Design

Initial Logo Concepts

Financial services logo design
Financial services logo design
Financial services logo design

Based on the data from the interviews, I knew the primary attribute we needed to communicate was trustworthiness. Using cool colors and a more traditional-looking typeface helped create a visual sense of safety around the brand.

Atlanta financial planner logo
Atlanta financial planner logo design
Now Mike's brand has a modern presence that shows he is an active participant in his industry, armed with the experience to be a trustworthy partner for his clients.

It's time to stand out for the right reasons.

Contact me to get started.