A strong visual identity is key to capturing the attention and loyalty of a diverse audience. Recently, I had the opportunity to work with Pelican Pete’s on Lake Lanier. It is a floating restaurant that has undergone significant transformation over the years. This project was an ambitious initiative to revamp all visual marketing materials, positioning Pelican Pete’s as a premier family-friendly destination.
Pelican Pete’s is located in the bustling Port Royale Marina. It has evolved from a humble tiki hut to a grand floating restaurant. They were known primarily as a bar. They aimed to shift their reputation and attract more families by enhancing their food offerings and creating a welcoming atmosphere. Our mission was to develop a comprehensive visual strategy that aligned with this new vision. This vision would cover all aspects of their marketing: advertisements, social media, website content, and more.
For the first time, Pelican Pete’s decided to outsource their visual marketing, marking a significant step in their growth strategy. This decision underscored their commitment to elevating their brand and reaching a broader audience. By partnering with an external team of experts, including a talented videographer, Jack at Georgia Drone Pilots, Pelican Pete’s leveraged fresh perspectives and professional expertise to liven up their marketing efforts.
Rebranding is about more than just a new logo or a catchy slogan. It’s about reshaping the way a business is perceived by its audience. Photography plays a pivotal role in this process. For Pelican Pete’s, we focused on capturing the vibrant, family-friendly atmosphere they sought to promote. From the lively dining areas to the beautifully presented dishes, every image was crafted to convey an elevated, welcoming experience that appeals to families while enjoying the beautiful scenery of Lake Lanier.
The transformation of Pelican Pete’s visual marketing is a testament to the power of strategic imagery in rebranding. Our photographs were designed to be versatile. This was to ensure they could be effectively utilized across multiple platforms, including in-store promotions, digital ads, social media posts, and the Pelican Pete’s website. This cohesive approach ensured that the new brand identity was consistently communicated, reinforcing the message of a revitalized, family-friendly destination.
This project highlights how outsourcing visual marketing can significantly enhance a brand’s image and reach. If you’re looking to make a similar impact for one of your clients, partnering with an experienced photographer can be a game-changer. High-quality, strategic photography not only captures the essence of your business but also helps to spread your message effectively, attracting and engaging your target audience.
If your clients need compelling photography to elevate their marketing and reframe the perception of their business, I’m here to help. Let’s work together to create a visual narrative that resonates with their audience and drives the brand forward!
