As a commercial and food photographer, I’ve had the pleasure of working on a wide array of projects, but my directing job with Walmart stands out as a particularly enriching experience. This project was about crafting a holistic visual narrative that truly resonated with viewers.
The goal for this particular project was to create a cohesive visual story that celebrated their diverse food offerings. This required a holistic approach. We had to consider everything from the lighting and color palette to the composition and mood of each shot. By paying attention to these details, we aimed to create images that were visually appealing, evocative, and memorable.
One of the most rewarding aspects of this project was working with a talented and dedicated team. Being a creative director is much like being a director on a film set. It involves guiding a team of specialists—stylists, set designers, lighting experts, and photographers—to bring a shared vision to life. Each team member brought their unique skills and perspectives, contributing to the visuals we created.
As a director, my role was to ensure that every element of the shoot aligned with Walmart’s brand values and marketing goals. It was very similar to wearing the hat of creative director, which I do almost every day! This involved detailed planning and coordination, from brainstorming sessions and mood boards to onset direction. The project was food-related. We focused on showcasing Walmart’s fresh ingredients and prepared meals in a way that was both appetizing and aesthetically pleasing.
I’m particularly grateful to Walmart for their commitment to working with female directors. In an industry where female representation is still growing, it’s encouraging to see companies like Walmart championing diversity and inclusion. This opportunity allowed me to bring a unique perspective to the project. I’m proud of the work we accomplished together.
If you’re looking for a director who brings a holistic, collaborative approach to visual storytelling, I’d love to work with you. My experience in creative direction, combined with my passion for food photography, ensures that we can create compelling visuals that resonate with your audience. Contact me today to get the conversation started.