Sankranti Restaurant started as a beloved destination for upscale Indian cuisine in Johns Creek. It is known for its timeless dishes that never fail to impress. Building on this success, Sankranti then launched a new concept, Sankranti Indian Kitchen. It’s a fast-casual dining experience that brings the same incredible flavors to a wider audience across Atlanta. With three locations, Dunwoody near Perimeter Mall, near the Emory campus, and right outside the Georgia Tech campus, Sankranti Indian Kitchen offers a modern, accessible way to enjoy the dishes that have made Sankranti a household name.
While the essence of the food remains unchanged, the way it’s presented has been reimagined to fit the fast-casual model. The dishes are now offered and plated in a way that aligns with the quick-service environment. This ensures that every meal is not only delicious but also convenient. This shift necessitated a rebranding effort to reflect the new concept. However, also stays true to the quality and authenticity of the food.
To support this rebrand, we worked on a comprehensive photography project aimed at refreshing Sankranti Indian Kitchen’s visual identity. The original photography, while effective, no longer aligned with the brand. Our goal was to create images that accurately represent what the food looks like today. We also aimed to capture the vibrant, inviting atmosphere of the restaurant.
This project had a multi-faceted strategy. We covered everything from social media and email marketing to ecommerce platforms like Uber Eats. The social and environmental shoots were conducted on location at two of the Indian Kitchen locations. During these shoots, we focused on capturing the fresh, vibrant appeal of the dishes as they are served. These images were designed to enhance the restaurant’s social presence and attract more customers through organic engagement.
In addition to the on-location work, we also conducted a studio shoot specifically for ecommerce images. These shots were tailored for platforms like Uber Eats, where compelling visuals can be the deciding factor in whether someone chooses to try a new restaurant. By presenting the food in a visually appealing way, we aimed to entice potential customers and drive online orders.
One of the key aspects of this project was ensuring that the new photography could be seamlessly integrated across various marketing channels. The images are not only being used on social media and ecommerce platforms but are also being incorporated into signage at the restaurant. This cohesive approach ensures that the brand’s visual identity is consistent and compelling, no matter where customers encounter it.
We also introduced stop motion photography into the social media strategy, creating eye-catching, scroll-stopping content that highlights the dynamic nature of the food and the dining experience at Sankranti Indian Kitchen.
The power of photography can assist you in achieving your broader marketing objectives. Whether it’s driving foot traffic through engaging social content, increasing online orders through enticing ecommerce images, or creating a welcoming atmosphere with in-store signage, high-quality photography is a vital tool for any brand looking to connect with its audience.
A special thanks to Aaron from Referent for the art direction and for bringing me on board. Aaron’s creative vision and the graphics he created from the images truly elevated the final product, helping to bring Sankranti Indian Kitchen’s new concept back to life.
If you’re looking to rebrand or simply update your visual marketing, I’m here to help. Let’s work together to create images that not only represent your brand accurately but also help you achieve your bigger marketing goals. Contact me today!