If you’re in Atlanta, you know Willy’s! It’s far and away my favorite burrito spot, and lucky for me, they currently have almost 30 locations throughout Georgia. Recently Willy faced a problem I see with many of my clients–they’ve got a hodge podge of photography from different sources. These images taken from a variety of shoots over the years varied in style and quality, and at times didn’t reflect current menu offerings. Willy’s knew they wanted more consistency in their visual marketing, so they gave me a call.
Together we worked to solidify a style that reflects the desired future direction of the brand and began building a new library of brand images in that style. As Willy’s continues to add new items to their fast-casual Mexican menu, we can come together again to produce new images that will maintain a consistent look and feel and production style.
With all the changes brought about by the pandemic, it goes without saying that having a strong online marketing presence is more important than ever. Creating captivating imagery plays a big part in that process. Now Willy’s has a solid direction that can survive the test of time.
If it’s time for you to polish up your marketing images, contact me, I can work with you and your team to create photography that informs, entices, and excites your current and future brand fands. Contact me today to get started!