I know you’ve probably well moved onto Christmas by now, but the truth is, it’s still Fall! And if you’re a lover of all things autumnal, I’ve got quite a visual treat for you here on the blog today. I’m featuring images from my recent shoot with Savannah Bee Company.
When Savannah Bee reached out, we discussed their upcoming needs. Savannah Bee was launching a variety of new food-related products in their brick and mortar and online stores. The company wanted to highlight not just the products themselves, but showing them in use so that potential buyers could see how these products could fit into their lives. Ideally we wanted to get people excited about using the products and create a clear sense of purpose around them.
Knowing that Fall was quickly on the horizon, Savannah Bee wanted to showcase the products in an environmental setting, using the colors, sights, and tactile touches of Fall to create a cohesive campaign of images that could support all of their exciting new products.
Since food was the name of the game here, Savannah Bee hired New York-based Chef Hans to come down to Georgia, develop over 40 recipes using the new Savannah Bee products, and prep/style them for our shoot. As you can guess, Chef Hans was quite busy throughout our week together!
We shot over several days in a variety of locations. First showing a backyard barbeque/wine and cheese party gathered around the fire pit.
Next we opted for a farm picnic setting with tons of fun bohemian details.
And finally back at the farm we shot a tailgating scene complete with cozy blankets and warm soup.
The result is that now Savannah Bee has a massive library of images they can use for marketing, social media, e-commerce, press releases and more, all in support of the products they’ll be heavily featuring during this season. Now their marketing department has everything they need to go wild creatively and make big things happen.
If you can’t see the value in the images themselves, then consider this fact. As of midday on Black Friday, Savannah Bee’s online sales were more than double what they were last year. I know I’m biased, but photography really does go a long long way in helping market and sell a product, particularly during times like these when e-commerce is king.
Creating these images was a blast, and it thrills me beyond belief to see what a difference they’ve made for Savannah Bee’s marketing efforts. Can your business use a boost? Let’s chat today about how effective imagery can make all the difference in your company’s next marketing initiative.